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Shop Techs
About Shop Techs

We are ShopTechs

A boutique Shopify agency obsessed with revenue engineering for scaling DTC brands.

Shop Techs team collaborating

Shopify Plus

Certified Partner

150+

Projects Delivered

$50M+

Revenue Generated for Clients

98%

Client Satisfaction

6+

Years of Experience

Our Story

ShopTechs was founded by Logan Gelzer with one mission: help DTC brands scale revenue through exceptional Shopify development. After years building stores for some of the fastest-growing brands in ecommerce, we saw a gap — most agencies were either too big to care about your project or too junior to do it right. We built ShopTechs to be different: senior-level talent, boutique attention, and a relentless focus on results.

Custom Development

UI/UX Design

Performance Optimization

Growth Strategy

What We Stand For

Our values aren't just words on a wall—they guide every decision we make.

Speed

We move fast without breaking things. Time to market matters.

Craft

Every pixel and every function is intentional. We do not cut corners.

Results

We measure success by your revenue, not our hours.

Transparency

No surprises. Clear communication at every step.

Meet the Team

A diverse group of designers, developers, and strategists united by a passion for ecommerce excellence.

Logan Gelzer

Logan Gelzer

Founder & Lead Developer

Shopify developer with 6+ years building stores for DTC brands ranging from $1M to $100M+ in annual revenue.

Ready to Build Something Amazing?

Let's talk about how we can help transform your Shopify store into a conversion powerhouse.

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