We are ShopTechs
A boutique Shopify agency obsessed with revenue engineering for scaling DTC brands.

Shopify Plus
Certified Partner
150+
Projects Delivered
$50M+
Revenue Generated for Clients
98%
Client Satisfaction
6+
Years of Experience
Our Story
ShopTechs was founded by Logan Gelzer with one mission: help DTC brands scale revenue through exceptional Shopify development. After years building stores for some of the fastest-growing brands in ecommerce, we saw a gap — most agencies were either too big to care about your project or too junior to do it right. We built ShopTechs to be different: senior-level talent, boutique attention, and a relentless focus on results.
Custom Development
UI/UX Design
Performance Optimization
Growth Strategy
What We Stand For
Our values aren't just words on a wall—they guide every decision we make.
Speed
We move fast without breaking things. Time to market matters.
Craft
Every pixel and every function is intentional. We do not cut corners.
Results
We measure success by your revenue, not our hours.
Transparency
No surprises. Clear communication at every step.
Meet the Team
A diverse group of designers, developers, and strategists united by a passion for ecommerce excellence.

Logan Gelzer
Founder & Lead Developer
Shopify developer with 6+ years building stores for DTC brands ranging from $1M to $100M+ in annual revenue.
Ready to Build Something Amazing?
Let's talk about how we can help transform your Shopify store into a conversion powerhouse.
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