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ShopTechs

Website Audit & Optimization

Stop guessing why visitors aren't buying. Our comprehensive audits reveal the friction points in your customer journey and provide a prioritized action plan to increase conversions and revenue.

300+
Audits Completed
47%
Avg. Conversion Lift
2-3wk
Turnaround Time
Starting at $3,000
Timeline: 2-3 weeks
Website Audit & Optimization
Sound Familiar?

Problems We Solve Every Day

If you're experiencing any of these challenges, you're not alone—and we can help.

Low conversion rates without clear cause
High bounce rates on key pages
Cart abandonment issues
Poor mobile conversion performance
Uncertainty about what to improve first

The Challenge You Face

You're driving traffic to your store, but conversions aren't where they should be. Something's wrong—but what? Is it your product pages? The checkout flow? Page speed? Trust signals? Without data, you're guessing.

Our comprehensive store audits combine quantitative analytics with qualitative user research to identify exactly what's preventing visitors from buying. We analyze your entire customer journey—from landing page to order confirmation—and identify every friction point.

But we don't just hand you a list of problems. We provide a prioritized roadmap with specific recommendations, estimated impact, and implementation guidance. You'll know exactly what to fix first for maximum ROI.

Whether you implement changes yourself, hire us to do it, or work with another agency, you'll have a data-backed strategy that takes the guesswork out of optimization.

Website Audit & Optimization example 1
Website Audit & Optimization example 2
Case Study

Real Results for Sports Equipment Brand

The Challenge

2.1% conversion rate with high traffic but couldn't identify why visitors weren't buying.

Our Solution

Comprehensive audit revealed trust issues on product pages, confusing size selection, and friction in the checkout. Provided prioritized 60-day action plan.

The Result

After implementing top 10 recommendations: 3.4% conversion rate (+62%), $180K additional monthly revenue.

What's Included

  • Complete UX and conversion audit
  • Analytics and data analysis
  • Heatmap and session recording review
  • Mobile experience assessment
  • Site speed and technical audit
  • Competitive analysis
  • Prioritized recommendations report
  • Implementation roadmap

Key Benefits

  • Clear understanding of conversion blockers
  • Prioritized action plan for improvements
  • Data-backed decision making
  • Estimated impact for each recommendation
  • Foundation for ongoing optimization

Ideal For

  • Stores with traffic but low conversions
  • Brands planning a redesign
  • Companies seeking data-driven decisions
  • Stores preparing for peak seasons
Why Shop Techs

Why Brands Choose Us for Website Audit & Optimization

We've helped hundreds of Shopify brands achieve their goals. Here's what sets us apart.

Data-driven approach using analytics and heatmaps
Prioritized recommendations by estimated impact
Actionable insights, not vague suggestions
Experience auditing 300+ Shopify stores
Implementation support available
Technologies we use:Google AnalyticsHotjarLucky OrangeScreaming FrogPageSpeed InsightsCustom Analysis

How We Work

Our proven process ensures consistent, high-quality results every time.

1

Data Collection

We gain access to your analytics, set up heatmaps if needed, and gather all relevant data about your store's performance.

2

Deep Analysis

Our team analyzes every aspect of your store—UX, content, technical performance, mobile experience, and competitive positioning.

3

Report & Recommendations

We deliver a comprehensive report with findings and a prioritized list of recommendations with estimated impact.

4

Strategy Session

We walk you through the findings, answer questions, and help you plan implementation.

Frequently Asked Questions

Got questions? We've got answers.

We'll need access to Google Analytics (or your analytics platform), and we'll set up heatmap tracking if you don't have it. We'll also need admin access to review your Shopify setup.

Our audits focus specifically on ecommerce conversion—not just general website best practices. We analyze the complete buying journey and prioritize recommendations by revenue impact.

The audit is a standalone deliverable, but many clients choose to have us implement the recommendations. We can provide implementation as a separate project.

Results vary, but clients typically see measurable improvements within 30-60 days of implementing top recommendations. Some changes have immediate impact; others take time to compound.

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Free consultation available

Ready to get started?

Let's discuss how website audit & optimization can transform your store and drive more revenue. Book a free 30-minute consultation.

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Available in Your City

We provide website audit & optimization services to Shopify brands worldwide.