Email marketing generates $42 for every $1 spent, making it one of the highest ROI channels for ecommerce. Klaviyo makes it easy to leverage this power.
Essential Email Flows
Welcome Series
Introduce new subscribers to your brand and offer an incentive for their first purchase.
Abandoned Cart
Recover lost sales by reminding customers about items they left behind. This flow alone can recover 5-15% of abandoned carts.
Post-Purchase
Thank customers, provide order updates, and encourage reviews. This builds loyalty and repeat purchases.
Browse Abandonment
Re-engage visitors who viewed products but didn't add them to cart.
Segmentation Strategies
Segment your list by purchase behavior, engagement level, and preferences to send more relevant emails.
